Drive-Thru will change the view of refuelling forever. It’s a technology and paradigm shift. It’s just as natural and inevitable as when remote control of TV sets appeared. That’s why it’s important adapt early, if you want to win new customers. The late will be run over.
The market shares you gain during the time of being first, will remain when others eventually adopt and follow.
Since Drive-Thru is the only offer of the service to get your car refuelled, you have an unique selling proposition. Except the service, news always gets interest. The modern driver of course wants to refuel his modern car in a modern way. Drive-Thru has unique attraction on the market.