There is a simple reason why drivers are changing to Drive-Thru refuelling: No one today is interested in doing daily tasks that they don’t like, if they can be avoided. Hence robotic vacuum cleaners and lawn movers. If there is a new service that solves it, it’s the natural choice. How many technological automated services, that are just a few years old, are we already used to?
Everybody under the age of 40 demands that technology is automatic and doesn’t need any prior knowledge of the user, and they adapt to it instantly.
This also means that the providers that are not taking part of the ongoing technology shift in the refueling area, risks to be neglected totally in the future. The history is filled with companies that missed paradigm shifts, became obsolete and vanished. Old loyalties rusts quickly, and then there is no way back.